Despite acting as a branch of Pepperdine University, the London study abroad program didn’t have its own logos, marks, or visual identity. The program needed its own brand that both anchored it to the University as a whole and provided a unique, modern, distinctly London point of view.

The University of Oklahoma was the first public institution of its size to announce its students’ admission with a personalized mailer box of curated information and swag items to celebrate their acceptance. As other universities caught onto the trend, OU began looking for ways to distinguish its admission box from the crowd while maintaining a tight budget and providing all the information students needed to take their next steps to enrollment.